AuthorCMO

Authors, meet your course launch partner.

If you're an author entrepreneur and you have an online course or certification, we'll help you scale.

We partner with you on every step of the launch process. From perfecting your offer and crafting a high converting landing page, to building the entire back-end of your funnel and running profitable Facebook & Instagram ads.

Our mission is simple: attract more of the right people into your courses so you can spend more time doing what you love – teaching, creating, and growing your impact – and less time worrying about enrollment.

Want to explore working together?
We've worked with:

Here's how we'll help you grow:

Building Highly Converting Landing Pages

We'll design and create your course landing pages to get your ideal clients eager to train with you. We've spent years iterating on course landing pages, so we know what moves the needle and what doesn't.

Setting Up Back End Marketing Tech

We'll set you up with best-in-class, easy to use software that integrates seamlessly. (No more hiring developers to make simple changes).

Analyzing Your Stats & Performance

Arguably the most important part of growing your enrollment. We'll meticulously track dozens of metrics to measure your business health and use that to directly inform your strategy.

Running Your Facebook & Instagram Ads

Once we set the right funnel in place, we'll build out your ad account and create engaging, brand-aligned ads that get you new clients (reaching beyond your email list and social media following).

Writing Sales Copy That Converts

If you already have an audience that loves your content, we'll help you structure your copy with proven methods that align with your brand, voice, and values.

Advising You on High Integrity Sales

This one's nuanced, and few people get it right. We don't do "salesy" techniques. Sales calls should be based in integrity, and leave the other person feeling great on the other end (not pressured into buying). We'll show you how.

Here's how we'll help you grow:

High Converting Landing Pages

We'll design and create your course landing pages to get your ideal clients eager to train with you. We've spent years iterating on course landing pages, so we know what moves the needle and what doesn't.

Back End Marketing Tech

We'll set you up with best-in-class, easy to use software that integrates seamlessly. (No more hiring developers to make simple changes).

Stats & Performance Analysis

Arguably the most important part of growing your enrollment. We'll meticulously track dozens of metrics to measure your business health and use that to directly inform your strategy.

Facebook & Instagram Ads

Once we set the right funnel in place, we'll build out your ad account and create engaging, brand-aligned ads that get you new clients (reaching beyond your email list and social media following).

Email Campaigns & Sales Copy

If you already have an audience that loves your content, we'll help you structure your copy with proven methods that align with your brand, voice, and values.

High Integrity Sales Advisory

This one's nuanced, and few people get it right. We don't do "salesy" techniques. Sales calls should be based in integrity, and leave the other person feeling great on the other end (not pressured into buying). We'll show you how.

Case Studies: Client Results

"He increased our revenue by ~ $50,000 and we have millions of new views of TikTok/Instagram, and tens of thousands of new followers."
Barrett Kolari,
Co-Founder, Connected Parenting
"We worked on and revamped our Teacher Training course and saw a major increase in revenue and community growth."
Day Schildkret,
Founder, Morning Altars

What is our methodology based on?

Experience.

We have 8 years of experience launching high ticket educational training programs online, generating over $8M in sales.

About Us

Lucas Cohen
Founder, AuthorCMO

Hi! I'm Lucas. I spent the past 6 years working with two bestselling authors in the leadership and peak performance training space.

I started out as an intern, learning everything I could about the back end of a digital, education-based business. Over the years we hired different marketing agencies to launch our courses. After learning a ton from each one, I stepped into leading marketing for the entire company as CMO – doing over $1M in course revenue each year.

In early 2023, I started taking on new clients, aiming to test if the marketing principles I learned over the past 6 years work for other authors too. After multiple successful course launches, I'm happy to say – they do.

Now, we're rapidly onboarding new authors to grow their course-based businesses.
AuthorCMO | 2024